Ritu Lal

As Solar Spreads Out, Marketing Makes an Entrance

Just over 30 months ago, SaurEnergy did a feature on rooftop solar, “Residential Solar. Market Yes, But Marketing?” That story, in our April 2020 issue talked about the potential in the rooftop solar category, albeit, residential. But there was almost complete lack of formal marketing tactics from firms to attract customers. The few firms with […]

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Renewables Face An Oil Slick

A month after the Russian invasion of Ukraine, the geo-political crisis has taken a heavy toll on human life, Ukrainian cities and infrastructure, and of course the Russian economy. If anything, the cost of the crisis for both the countries in the weeks succeeding February 24 — the day Russia first sent its forces into […]

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Industry Welcomes Govt Move To Simplify Rooftop Solar Installation

Last Friday’s (Jan 21) announcement by the Power ministry on rooftop solar guidelines and implementation have been welcomed by industry. While this is by no means unexpected, considering how the new guidelines seek to push more discretion in the hands of the buyer and pushes for faster response from operating and regulating agencies, it remains […]

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Coming Up Soon, The Problem OF Managing Solar Waste

As large-scale installation of PV solar modules increases in India, the volume of modules that reach the end of their life is also expected to grow manifold. By the end of 2040, the country will represent 30% of the world’s installed solar capacity, a recent IEA report has found. India, which currently doesn’t categorise PV […]

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Residential Solar. Market Yes, But Marketing?

Ashish Anand, a Chandigarh-based businessman reached out to us four months back. With an independent house in the city, he was keen to explore the idea of a solar rooftop for his house. As always, we put him in touch with relevant state sources, and for good measure, a couple of vendors who install solar […]

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Jobs in Solar – The Untold Story

  In 2015, when the government hiked the solar energy target from 20GW to 100 GW (in a new 175 GW renewables target) by 2022, it was considered wildly ambitious. Also, it was enough to spark strong interest in the sector finally, and with it, big bets. As it turned out, the sector did not […]

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